Whitepress® has prepared an e-book about the popular tools used in content marketing. The tools are divided into seven groups, due to their usefulness in the subsequent stages of the content marketing strategy. These are: search, collection, organization, creation, distribution, promotion and monitoring. The work on the e-book lasted over 4 months – four authors described over 74 tools. In addition, 16 experts shared their thoughts on tools and publications. The study also includes tips, descriptions of campaign milestones and partner ads.